Chip Kidd discusses the design of The Passion of Gengoroh Tagame...

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Chip Kidd discusses the design of The Passion of Gengoroh Tagame in an interview with Cool Hunting:

“It’s a tease,” says Kidd of the book’s initial impression. “You see the image and read the band and you get it. If you’re into really graphic gay sex, then this is for you. If you don’t, then it isn’t. The red band is inspired by traditional Japanese book design, which has an obi around it, so it’s not about censorship. Gypsy Rose Lee was the genius at this—you don’t want to give them the money shot on the cover. You want to titillate, and if they find what’s on the cover titillating then they slip it off and look inside. If they want more graphic sexual material, then they’re rewarded right away.”

Chip also gets to the heart of what makes Tagame’s artwork so aesthetically powerful:

“The drawing transcends our idea of pornography as cheap and dashed off,” he explains. “That’s not what this is. This whole role reversal of dominant alpha males completely made submissive and humiliated is fascinating to me. It’s not something you see a lot of in popular culture.”

Photos by James Horne. Check out the article at Cool Hunting!